Learn the fundamentals of digital marketing from Google experts and grow your career.

Fundamentals of Digital Marketing

Master the basics of digital marketing with our free course. There are 6 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

How it Works:

Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos.
Take a quick test
Once you've completed a module, test your knowledge with a quick quiz.
Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.

Fundamentals of Digital Marketing

Basic Level Course

Digital Marketing Trends and Insights

Understand how you can leverage tools such as Google Trends and Google My Business Insights to better inform your business decisions and craft your Digital Marketing Strategies.

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Digital Marketing Basics With Google

Learn how to get started with setting up your Google My Business presence as well as optimize and promote your listing to achieve the best results for your business. Additionally, also learn how GMB can help your customers book appointments to visit your store/business location.

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Create Awareness

Master the art of creating Awareness via Google Ads. Explore how YouTube, Google Display Network and Search can help you reach customers within your selected Geography and make them aware of the products and services you offer.

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Drive Consideration

Getting users to choose your brand the next time they are in the market for a product or service you offer is critical. Learn more about the best Google Ads products that can help you increase Consideration for your business offerings.

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Driving Conversion

Learn more about how Google Ads can be leveraged for your business's lead generation needs. Understand the different formats and methods that can be used to ensure your lead generation goals can be met via Google Ads .

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Modules : 5
Language : Hindi
Time required to complete : 8 hours
Beginner
Free
Video Tutorials
Unlimited Access
Recognised Certification
Audience: No prior knowledge or experience on digital

Advanced Level Course

Driving Conversion

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Driving Consideration

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Measurement

Deep dive into how to correctly measure your digital marketing campaigns. From how to track conversions to set setting up Brand Lift Studies, correct measurement is the key to making your digital marketing efforts a success.

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Modules : 3
Language : Hindi
Time required to complete : 3 hours
Beginner
Free
Video Tutorials
Unlimited Access
Recognised Certification
Audience: Prior knowledge or experience on digital. Part of marketing, brand or digital marketing teams.

Prerequisite: Completing a basic level course is mandatory.

FAQs related to the course

You can sign up for the course using this link. If you've already signed up, just enter your credentials and you can access the course.

If you're a beginner to the world of digital marketing and want to learn the fundamentals, then this is teh course for you. There are 6 modules to PPT, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

This course is absolutely free of cost.

This is on-demand and can be completed at your own pace. We recoomend you spend at least an hour per week to get the most out of it.

Yes. At the end of every module, you've to take a short assessment which is based on the content covered in the video tutorials. If you get at least 65% of the questions correct, you move to the next module. Else you'd have to repeat the questions.

As many times as you wnat till you get at least 65% of the questions correct. If you get 65% or more than 65% of the questions correct, you progress to the next module.

We encourage you to complete the entire course first because some questions you may have at the beginning may get answered late in the course. If your questions still remain unanswered, you can write to us at [email protected]

Once you've completed all the assessment questions after every module and you've passed all the modules, you'll automatically get the option to download your completion certificate.

Fundamentals of Digital Marketing

How it Works:

Fundamentals of Digital Marketing

Basic Level Course

Digital Marketing Trends and Insights

Digital Marketing Basics With Google

Create Awareness

Drive Consideration

Driving Conversion

Course Details

Advanced Level Course

Driving Conversion

Driving Consideration

Measurement

Course Details

FAQs related to the course