Fundamentals of Digital Marketing
Master the basics of digital marketing with our free course. There are 6 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
Basic Level Course
01
Digital Marketing Trends and Insights
Understand how you can leverage tools such as Google Trends and Google My Business Insights to better inform your business decisions and craft your Digital Marketing Strategies.
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
02
Digital Marketing Basics With Google
Learn how to get started with setting up your Google My Business presence as well as optimize and promote your listing to achieve the best results for your business. Additionally, also learn how GMB can help your customers book appointments to visit your store/business location.
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
03
Create Awareness
Master the art of creating Awareness via Google Ads. Explore how YouTube, Google Display Network and Search can help you reach customers within your selected Geography and make them aware of the products and services you offer.
04
Drive Consideration
Getting users to choose your brand the next time they are in the market for a product or service you offer is critical. Learn more about the best Google Ads products that can help you increase Consideration for your business offerings.
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
05
Driving Conversion
Learn more about how Google Ads can be leveraged for your business's lead generation needs. Understand the different formats and methods that can be used to ensure your lead generation goals can be met via Google Ads .
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
Course Details
- Modules : 5
- Language : Hindi
- Time required to complete : 8 hours
- Beginner
- Free
- Video Tutorials
- Unlimited Access
- Recognised Certification
- Audience: Sales Consultant,Tele caller,Operators (No prior knowledge or experience on digital)
Advanced Level Course
01
Driving Conversion
Learn more about how Google Ads can be leveraged for your business's lead generation needs. Understand the different formats and methods that can be used to ensure your lead generation goals can be met via Google Ads .
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
02
Driving Consideration
Getting users to choose your brand the next time they are in the market for a product or service you offer is critical. Learn more about the best Google Ads products that can help you increase Consideration for your business offerings.
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
03
Measurement
Deep dive into how to correctly measure your digital marketing campaigns. From how to track conversions to set setting up Brand Lift Studies, correct measurement is the key to making your digital marketing efforts a success.
How it Works:
- Complete a module
Every module has 2 or more videos bite-sized video tutorials. Watch all these videos. - Take a quick test
Once you've completed a module, test your knowledge with a quick quiz. - Share your certificate
Download and showcase your new qualification on LinkedIn and your CV.
Course Details
- Modules : 3
- Language : Hindi
- Time required to complete : 3 hours
- Beginner
- Free
- Video Tutorials
- Unlimited Access
- Recognised Certification
- Audience: Digital Marketing Head, Digital Marketing Executives, Marketing Head (Prior knowledge or experience on digital. Part of marketing, brand or digital marketing teams.)