In this webinar series, we cover digital marketing, auto buyer journey, hyperlocal marketing, online and offline measurement, and how to use paid marketing to drive business objectives.

01 Introduction to Digital Marketing

In this introductory webinar, you'll learn about

  • Automotive buyer’s journey and importance of digital
  • How dealers can make their business more efficient by moving from Offline to Digital strategies
  • Introduction to Hyperlocal Marketing - 4 pronged approach
02 Hyperlocal Marketing

In this webinar, you'll learn about

  • Fundamental Steps to start Hyperlocal Marketing
  • Capturing full demand with Digital Store fronts - GMB & Website
  • How to drive more Organic traffic
03 Drive Business Objectives with Google Solutions

This webinar will equip you to understand how to

  • Build a marketing objective based digital strategy covering
    • How to build your brand
    • Driving engagement with prospective buyers
    • Creating awareness about local offers
    • Generating More Leads
  • Evaluate your performance by measuring metrics that matter