Grow with Google program

Grow with Google is a scaled digitisation initiave in collaboration with ASDC & FADA to digitise and upskill the entire Indian auto industry on digital marketing.
This program was launched in December 2020 and was kicked off with a three-part webinar series to train dealer principals on digital marketing.
The aim of the program is to upskill & educate 1lac+ frontline employees of auto dealerships across the country on digital marketing. For the same, ASDC & FADA have joined hands with Google to design the curricuum on digtal marketing and help you advance in your careers.
"Over the years, the window to influence purchase decisions through offline efforts has become smaller for auto dealerships. The average number of visits to dealerships in India fell by 50% over the last three years from 2016 to 2019. And COVID-19 has only accelrated this trend. Hence, it becomes imperative that the industry takes an omnichannel approach, extending offline experiences to today’s digital first customer. It is for this reason that ASDC,FADA & Google have come together to drive this transformation in the industry. "

Fundamentals of Digital Marketing Course

You can sign up for the course using this link. If you've already signed up, just enter your credentials and you can access the course.
If you're a beginner to the world of digital marketing and want to learn the fundamentals, then this is teh course for you. There are 6 modules to PPT, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
This course is absolutely free of cost.
This is on-demand and can be completed at your own pace. We recoomend you spend at least an hour per week to get the most out of it.
Yes. At the end of every module, you've to take a short assessment which is based on the content covered in the video tutorials. If you get at least 65% of the questions correct, you move to the next module. Else you'd have to repeat the questions.
As many times as you wnat till you get at least 65% of the questions correct. If you get 65% or more than 65% of the questions correct, you progress to the next module.
We encourage you to complete the entire course first because some questions you may have at the beginning may get answered late in the course. If your questions still remain unanswered, you can write to us at [email protected]
Once you've completed all the assessment questions after every module and you've passed all the modules, you'll automatically get the option to download your completion certificate.

Digital Marketing Webinars

This is a 3-part webinar series to learn everything about being digital first at every touchpoint and driving efficiencies and business objectives at scale.
In this webinar series, we cover digital marketing, auto buyer journey, hyperlocal marketing, online and offline measurement, and how to use paid marketing to drive business objectives.
These webinars are optional and for you to expand your learning in addition to the course above.
Each webinar is for 60 mins.
No problem. You can watch them from where you left off.
These are absolutely free of cost.
No. These webinars are optional for you.
Contact Us

Get In Touch

Automotive Skills Development Council 153, GF, Okhla Industrial Area, Phase 3, New Delhi 110020

  • Primary: +91 11 42599800